By Georg Szalai
Viacom’s Nickelodeon is partnering with NBA star Carmelo Anthony on a line of Teenage Mutant Ninja Turtles inspired consumer products.
The deal was announced Tuesday at Licensing Expo in Las Vegas as the Turtles continue to do well across TV, film and merchandising.
The New York Knicks star and self-professed Turtles super-fan will serve as creative director of Turtles by Melo, a consumer products line inspired by the Nickelodeon franchise. It is expected to span lifestyle products, home furnishings, publishing, video games and more. Turtles by Melo is set to debut in the spring 2016, ahead of the summer theatrical release of Viacom-owned Paramount Pictures’ Teenage Mutant Ninja Turtles 2, in which Anthony has a cameo.
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