W Hotels Enters The Music Game With A New Record Label

From their color palettes to their bedding choices, hotels have worked to strike a mood that resonates with guests. Part of that effort includes music — a call to arms which has resulted in truly noteworthy music-themed hotels around the world. It wasn’t that long ago that a guest’s only access to sweet sounds was an in-room radio and some Muzak in the common areas. These days, the hottest properties on the planet are just as likely to have their own playlists as they are to include record players in their rooms. And iconic hospitality brand W Hotels has taken it even further.

The hosts of WAKE UP CALL — the world’s first on-property music festival series — W Hotels is upping the ante with its newest project: W Records. It may seem a bit strange at first for a hotel brand to jump into the music game, but it really is a logical next step for a brand that has been making deliberate and innovative moves in the industry already.

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